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With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - "just add water"—while striving to reinforce good old American values.
Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a "wifesaver."
From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
MEDIA REVIEWS
“A rose-tinted trip back to the golden age of advertising.” - ShortList
“Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment.” - The Toronto Star
“Closest thing to time travel.” - The Spokesman
All-American Ads of the 60s
€39.90
Advertising in the 1960s reflected a buoyant mix of optimism, space‑age excitement, and lingering 1950s consumer confidence. Brands celebrated convenience foods, futuristic products, and the promise of progress, while celebrities like Sean Connery and Sammy Davis Jr. lent glamour to everything from bourbon to bespoke suits. Even as ads reinforced traditional American values, they also embraced the era’s playful, sometimes absurd enthusiasm for innovation.
By the decade’s end, sweeping social change brought psychedelic design, shifting gender roles, and more diverse representation into mainstream advertising. This collection captures the full spectrum of 60s Americana—from forgotten cars and quirky kitchen gadgets to controversial slogans—offering a vivid portrait of a culture in the midst of transformation.
Product Information
- Author: Steven Heller, Jim Heimann (edited by)
- Language: Angļu valoda
- Year of publication: 2022
- Manufacturer: Taschen GmbH
- Cover type: Hard cover
- Number of pages: 640
- product.Svars: 2.074 kg
- ISBN code: 9783836588591
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